Mark
Kriss is the principal of
Kriss Investment Group LLC, an SEC-registered
fee-only investment design and management firm.

Portfolio Theory embodies 50 years of academic research
on the relationship of overall portfolio risk and return
as a function of the risk, return and correlation of its
component parts.
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Mark first became intrigued by portfolio management in 1998,
while attending Stanford's Executive Program in Financial
Management. Particularly inspiring was Nobel laureate William
F. Sharpe, a lecturer in the program and one of the principal
developers of Modern Portfolio Theory. (See video: Nobel Thinkers: William F. Sharpe)
Modern Portfolio Theory, which we broadly adhere to,
is the philosophical opposite of traditional stock picking.
Combining diverse financial assets in a portfolio
can be less risky than putting all your investment eggs in one
basket. Continuing research in behavioral economics, which applies the insights of psychology to finance, also are considered, particularly in investment design and trade planning.
Passive-managed investments, such as index funds, offer
a scientific way to attain diversified portfolios at low
cost. Institutional-grade asset class funds from Dimensional
Fund Advisors, which we utiltize among others, incorporate
innovations in finance and academic research.

Mark understands how real world financial markets work,
particularly foreign exchange, the world's largest. His fascination
with trading dates from the mid-1980s when he spent five
years working with currency traders
in New York, Chicago, Los Angeles, London, Zurich and Paris
as a part of a software venture, which he co-founded,
to develop analytic tools and position-keeping systems for
currency and fixed income traders.

As a co-founder of two technology
companies, Mark is familiar with the private equity markets,
and the transition from private equity to small-cap stocks
through the IPO process. In addition, his expertise in technology
-- particularly software and telecommunications -- helps
him know what to avoid in the technology sector.

Mark holds a BA from the University of California, Berkeley, an
MA in communication research from the University of Minnesota, NASD Series 65 (Investment Advisor) certification, and is a graduate of Stanford University's Executive Program in Financial Management. From 1995 through 2008, he served as a mentor in the Center for Entrepreneurial Studies at Stanford's Graduate School of Business.
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